ADIDAS ORIGINALS BY ALEXANDER WANG

Rooted in the spirit of disruption, defiance, and deconstruction, Adidas Originals by Alexander Wang is a unisex apparel and footwear collection that breaks down the boundaries between fashion and streetwear and overturns commonly accepted conventions.  We needed to deliver a campaign that matched that attitude.  Normally, the rule is to not buy anything offered to you in a trash bag from an (almost) unmarked white van. But, when the one mark on the van is “Alexander Wang” with an upside-down Adidas logo, you make an exception. 

BUD LIGHT MUSIC FACTORY

Hosted at Brazos Hall, the Bud Light Factory launched #BudLightMusic, was the first time consumers enjoyed the new packaging, and inaugurated ABI into its first year as a SXSW sponsor.

With at-capacity crowds in our 1,000-person venue, we created a high-demand marquee attraction during the week of SXSW music. Experiences like interactive merchandise wall, conductive ink walls, gif machines resulted in millions of social impressions, while the exclusivity of the Factory offered fans a unique and memorable experience they couldn’t find anywhere else.

Creatively directed exclusive content with VICE Media.

Highlights:

40 bands over 4 days including: The Roots, The Struts, Big Grams, Yo Gotti, Santigold, Rae Sremmurd to name a few.

COURVOISIER: EXCEPTIONAL JOURNEY

Setting our sights on increasing brand relevance with a new audience, establishing Courvoisier as an authentically distinct luxury brand, and driving ongoing engagement, Jeremy Hodges developed the breakthrough campaign “Exceptional Journey”. A multi-channel celebration of craftsmanship, achievement, and passion anchored in content, supplemented by a user-generated conversation with an experiential overlay.

“Exceptional Journey” premiered with a fully integrated digital campaign that included over 300 pieces of original content and an original web series that honored the craftsmanship and achievements of five-celebrity artists.

PAPER MACHINE

New Orleans is a special place, it grew on me quickly. This project is perhaps the most rewarding thing I’ve ever done in my career. It began with a simple question, “how can we impact a community using funds from a corporate giant?” In a classic Robin Hood spin, we used these funds to create an incredible art community center deep in the heart of the Lower Ninth Ward. The community center is fueled by the city’s history in print and strong art scene, which in turn provides an outlet of creative expression for the youth, and an opportunity to make money for local artists.

LEFTY'S 40oz BOUNCE

The iconic brand, Hamburger Helper, has lots of awareness from young multi-cultural consumers, but they wanted to build their relevance with this target.  The General Mills brand team wanted us to create a scalable activation that could amplify not only the Hamburger Helper brand but celebrate their mascot Lefty’s 40th birthday.